Democracy of Goods

The article talks about the technique employed in the Ladies Home Journal in September 1929. It shows a rich family and details how Livingston Ludlow Biddle III is taken care of and given all the best life has to offer. His family is rich and can afford absolutely anything and he is a little boy of priviledge. However, Mrs. Biddle gives her son Cream of Wheat for breakfast and supper. It claims that the world's foremost child experts know no better diet, and it just so happens that Cream of Wheat is something everyone can afford. The article states that democracy is equal access to consumer products and describes ways in which different products were advertised showing that "any woman can" and "every home can afford" the products. It makes the product available and desireable to absolutely everyone, from the richest of the rich to the poorest of the poor. The idea is that even if a person had all the money in the world, they would still be purchasing the same thing they are buying today. This technique is still employed today. The ad that most obviously comes to mind is "The Most Interesting Man Alive" advertisements for Dos Equis. He doesn't usually drink beer, but when he does, he drinks that beer. He can do anything and everyone wants to be around him or be like him. But he drinks a beer that everyone can afford. It can be applied in my ad because even attractive men who are football players and actors, "man's men" use Old Spice. Out of all the products in the world, the Old Spice guy uses Old Spice to be the man that all women want to smell like.